One App, Two Bakeries
COBS Bread and Bakers Delight are sister brands with shared roots and distinct identities. The challenge was to build a single native mobile platform that could serve both without compromising either.
Problem
On the surface, COBS Bread and Bakers Delight look like the same brand. Underneath, they operate as two distinct businesses. Different loyalty programs. Different visual systems. Different customer expectations. Building a single application to serve both meant designing a system flexible enough to absorb real operational differences without the seams showing.
How do you build one product that feels native to two brands, when the brands themselves don't work the same way?
What We Did
Dual-Brand Design System
Built a comprehensive Figma design system architected to power both brands from a shared foundation. Each brand retained its own visual voice.
Loyalty Program Design
Mapped and designed for two loyalty programs with meaningfully different logic. Each brand's experience felt purpose-built, not adapted.
Outcomes
On Time
Loyalty program launched on schedule
2 Brands
Served by a single flexible design system
Phase 2
E-commerce scoped and queued for future release
The design system became more than a deliverable. It gave the client a clear picture of the complexity they were managing across two brands and a scalable framework to manage it going forward. The loyalty launch shipped on schedule. The roadmap ahead is defined and in motion.
